STEP 1: ASSESSMENT

Review current telemarketing campaign to isolate key improvement opportunities.

• Scripting and offers
• List Management
• Call Center Operations

STEP 2: CREATION

Develop solution set and test plan. Alternative scripting and call flow logic.

• Test matrix and volume requirements
• List selection

STEP 3: ACTIVATION

Launch and learn. Implement multiple test scripts/offers.

• Daily tracking reports
• Agent focus groups
• Call monitoring

STEP 4: FINAL ANALYSIS

At the end of the process we will deliver a final report of your test results and the performance of each test cell. Your report will include quantitative analysis along with qualitative insights gathered from focus group sessions conducted with our call center agents.

Combined, these insights will identify the winning strategies to boost performance within your production centers. We are also available to help transfer the winning strategy from the Proving Ground to your call center.